Social Media – are you missing the point?
Are you missing the point of social media?
I don’t know about you but so many times I’ve posted some complete random crap on my business pages just for the sake of something to post, just because I thought oh no I haven’t posted anything today!!
Sometimes I have honestly felt so stressed trying to think of a photo or something I could post just so that I could relax in the knowledge that I’d posted SOMETHING!
I was listening way too much to the social media ‘experts’ saying you have to post 6 times a day to grow your following, get likes etc etc but I will take my hat off to anyone who can post that much every day on their Facebook, Instagram and Twitter without going mad!!
For certain businesses or people wanting to grow their brand on a huge scale I get why you would need to post a lot of content about your life and random stuff but for local Pet Businesses is it really necessary?
But then I read this fact that’s made me rethink everything….
The whole purpose in having Social Media (for your business) such as Facebook Pages and Instagram Accounts is to attract and drive traffic and paying customers to purchase your products or services.
It’s that simple.
It’s not about getting the most likes or gaining 100 new followers a day. You can post a photo of a tree and get 100 likes but if those people aren’t going to be future customers or if people who like trees aren’t your ideal clients what’s the point??
So why stress about posting any old photo if then it has nothing to do with my business and therefore not attracting my ideal customers!?
I once had a hugely famous NFL player accidentally tag my business (Tom Brady!) he has millions of followers and so many people said to me oh my gosh you must have so many extra customers now!!! Well no not really! I’m a local UK dog walker so American NFL fans aren’t really my target audience haha! I did gain some likes and it was pretty cool but still my point is if it doesn’t attract your target audience and your ideal customers it makes no difference to your business!
So the point I’m trying to make is don’t stress if you miss a day, only post meaningful posts that have a purpose to them, post things that will attract your target audience and future PAYING customers, and don’t waste time posting things for the sake of posting 🙂
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